by Zara Mohammed, Lifestyle Columnist
Published in Lifestyle on 16th August, 2018
How many Instagram accounts do you follow that belong to people's pets? Everybody is doing it now, whether their pets are Instagram famous or not. Adorable snaps of pooches, moggies, hedghogs and more are published, and witty captions are posted in the imagined voice of the animal.
People really lap it up. So it doesn't surprise me that you are reading this article. You have a pet right? They have an Instagram account right? And you want them to take over the world.
Well I'm here to tell you that it's possible to get your pet very well known on Instagram, and perhaps even to reach Influencer Status, with these insider tips.
The first step towards making your pet famous on Instagram is working out why people love to follow pets in the first place. Think about why you follow the pet accounts that you follow. Here are some common reasons that people enjoy following pet accounts.
The most obvious reason that pet accounts are so popular on Instagram is that they are fun to follow. Many contain post after post of adorable, cute animal photos. I mean, who doesn't want to look at cute animals all day? Often pet accounts are funny, and everyone loves a giggle. Pets on Instagram tap into our imaginations and take us away from the serious humdrum of everyday life. They allow us to believe that we are indeed following the very exciting adventures of "Pippa the Piglet" or "Ronald the Amazing Rattie". It's like storytelling for adults.
It makes sense that if you own a pet, you are probably going to be interested in other people on Instagram who own pets. If you own a dog, it's interesting to follow dog accounts. If you own a certain breed of dog, that interest becomes even more focussed and you might start following as many dachshund accounts as you can find, for example. On Instagram people follow accounts that reflect their interests, pet people love pets, and there are millions of animal lovers out there so of course pet accounts are extremely popular!
When you follow a pet on Instagram you get to know their personality and you can follow their story. This provides the same entertainment value as watching soap operas on TV or Reality TV shows. You want to know what that pet has been up to, and you want to know what is going to happen next in their lives. Everybody loves a bit of drama.
There are many reasons people want to make their pets Instagram famous. Some are more meaningful than others. Here are some common reasons people strive to create fame for their pets online.
Let's just be honest here, nobody is posting selfies online because they don't like the way that they look. Similarly, nobody is posting pics of their pets on Instagram because they think their pets are completely normal and insignificant. Everyone who is a pet owner will tell you that without a doubt their pet is the best looking, the most intelligent, most loving, adorable, handsome, creative fluff ball they have ever known. Pet accounts on Instagram are essentially a vanity outlet for pet owners to express to the world how amazing their pets are.
Many people crave the fame because they want to achieve Influencer Status for their Instagram account, which means that they can start making money from it by promoting the products and services of companies who want to make use of the thousands of followers you have. These are followers who happen to fall into the category of their niche audience, so they are willing to pay you good money to put a good word in!
Many pet accounts are the face of a brand, usually one that sells pet apparel or some other pet related product or service. By using a pet as the face of a brand you can connect with your audience, which makes it easier to sell to them.
Pet accounts on Instagram are also a great way to get the word out about good causes, helping to rally together support, fundraise, or raise awareness.
I guess the big question is this - Is your pet worthy of Instagram Fame?
Take a close look at your pet and try to think about what it is that make them stand out in a crowd. Instagram is a big place and there are loads of pet accounts on there. If your pet has something special about them this can help to shine the spotlight on them online.
Here are some ideas:
If you are finding it difficult to find something special about your pet, why not make something up? You can give your pet a special personality. Make them into a Diva, a Dark Lord, or a Comedian. Your imagination is your only limit.
Once you have your character and an idea of what your pet's account is all about.
Here are 5 things to focus on if you want to make them shine online: