by Menka Dimitrovska, Money Columnist
Published in Money on 5th April, 2018
More and more people are using Pinterest to look for products and services, recipes, tips and much more. People seem to like it because it's "less" social than Facebook and Instagram, and provides more useful information.
There are more than 150 million people who use the network, 70 million of which are from the States. It's a very popular social network that offers a lot of possibilities to grow your audience, and make money in the process.
Statistics say that over 85% of people have purchased a product they saw on Pinterest, and 70% of all pinners use Pinterest to decide what to buy when they're shopping offline. There are several ways you can monetize on Pinterest and today I'll try to go over as many as I can, so that you too can make use of these strategies and tips, and start making money doing what you love to do.
Before you even start thinking about monetizing on Pinterest you need to take a look at the kind of content you create.
Your content needs to:
And most important of all, you need to have high-quality pins and content.
If you're just starting out with Pinterest or if you haven't even created your account, here's what you'll need to do:
If you want to make money on Pinterest the first thing you need to do is make an account. You can use your personal account if you want, and take advantage of the followers that you might already have there. My recommendation is to convert your personal account into a business one, which will give you a few more features you can use, like "promoting a Pin" and "Buyable Pins".
If you're just starting with Pinterest and you haven't even chosen a niche, here are a few examples of niches with a lot of money potential that do pretty great on Pinterest:
Home Decor, Art, Travel, Photography, DIY & Crafts, Design, Technology, Quotes, Food & Drink, Gardening and Tattoos.
This does not mean that you should strictly stick to these niches just because they are the most popular ones right now. You should go into a niche that you know a lot about, and you're passionate about so that you can invest everything you have in it, and be good at what you're doing.
I would recommend creating 10-20 boards, and add at least 20 pins to each of them. For starters, you can just repin other people's pin, you don't have to worry about affiliate marketing or creating unique content at this point. That's what happens next.
Spammers often create pins with misleading information and links, just to get you to click on their pins. Spammers have been considerably reduced on Pinterest in the past few years, as Pinterest has put a lot of effort into keeping everyone's account secure and safe, and their experience a more pleasant one.
Pinterest users want to see attractive pins that offer them some sorts of information and value. They go to Pinterest to look for advice, solutions, information and ideas. You need to be aware of this and think of unique ideas that your followers would appreciate.
This is something you'll really need to focus on if you want to do well on Pinterest. People want to see attractive, high quality pins.
Pinterest is all about images, you need to make ones that will grab people's attention. Your pin needs to stand out and be unique in order for people to want to check it out.
Your pins need to be the right size and shape, provide unique and valuable content and have a very catchy descriptive text or infographics that make people want to click on them and find out more.
There are a few ways to get more followers on Pinterest. I'll mention some of the most efficient ones here.
First of all, you need to start following profiles in order to get followed. What you can do is visit Pinterest boards that are in a similar field as yours, and start following those that follow that particular board. Chances are if they like the content on that board, they'll probably like yours as well.
You can also make a list of competitors' profiles and start following their followers. You can find pinners with similar content as yours, by searching for targeted words and start following their followers as well.
Follow people that have pinned your pins.
And most importantly unfollow those that don't follow you back, so that you can have a nice following/unfollowing ratio.
You can also get more followers by commenting on popular pins, and mentioning other pinners in the comments section or your pin's description.
If you want to attract even more audience, you can let your Twitter and Facebook friends know that you have a Pinterest account by connecting it to your other social media networks.
If you're on a tight schedule and can't find enough time pin regularly, then you can look into a few tools that offer a lot of scheduling options that you can use so that you can pin consistently and your profile can stay active. Tailwind is a great scheduling tool that you can try out if you want to save on time and have your posts published at the exact time you set them to.
Now that you've accomplished the first basic steps of Pinterest you can start monetizing your pins and make a decent living from it.
Now that you've created your profile, gotten a descent amount of followers and started to pin, you'll need to start looking for companies that will pay you to do exactly what you're doing right now, which is pinning.
There are plenty of companies out there that offer affiliate commissions, you just need to find the right products that go together with your profile and start promoting those products, services or whatever it is the company offers.
Once you find the products or services that you want to promote you can start pinning. You can either pin images directly from the company's website, or create a new pin and add some effects and text using Photoshop, or free online image editors.
Once you create your pin write a good description for it and make sure to add your affiliate link in the description as well. Use keywords, hashtags and personalized messages in your description so that you can connect with your followers.
Remember to pin a lot! The more you pin, the more clicks you'll have. It's important to pin other people's content as well, so that you don't seem like a spammer. Basically stick to repining popular pins that get a lot of shares, as well as your original content, a few times a day.
If you already have your own brand, or some kind of services and products that you offer, Pinterest is the best way to promote them.
As an affiliate you only earn a small percentage of the products you sell, which is not the case when you're selling your own product.
Although it will make you more money, this step is more difficult than the first one. When you're an affiliate you skip the whole process of inventing and creating a product, investing in marketing strategies, processing orders, and delivering them to the customers. Nonetheless, if you already have an idea or a finished product then the work you put in these few steps could eventually pay off a lot more than affiliate marketing can.
There are a lot of companies, brand and bloggers out there that are looking for someone to promote them through Pinterest. That's where you step in.
There is a lot of work that goes into Pinterest, and that's why companies prefer to outsource these tasks to someone else.
If you decide to work as a Pinterest Virtual Assistant your job would probably be to design pins, to look for group boards, follow and unfollow profiles and basically manage their whole account.
You can make up to $50/h as a Pinterest VA, so if you think you're qualified for the job hurry up and apply. You'd be surprised how many companies and brands that are looking for Pinterest VA's.
If you already have a blog and you're earning money from it then Pinterest would be a good way to drive a lot of traffic to it and increase your income. No matter if you make your money from AdSense, affiliate programs, or by selling your own products or services, driving traffic from Pinterest will help increase your revenue.There are a few ways you can use to promote your blog posts and your blog in general:
If you've been using Pinterest for some time now, you have a lot of followers and engagement and you feel like you know the ins and outs of the social network then you might want to think about becoming a Pinterest influencer and have brands pay you to collaborate with them.
Your job might can include creating pins for the brand, repining their own pins or inviting them to group boards so they can use your reach to promote their brand name.
The influencer area in Pinterest is growing and influencers are in high demand. There aren't any set fees or a set salary for these services so you can basically set your own price, which can vary from $20 to tens of thousands of dollars per one post. Not too bad, right?