As the founder of one of the top rewards websites in the world, I've promoted hundreds of thousands of incentive offers. Over the years I've learned a lot from observing the most successful incentive offers, and how those campaigns were meticulously optimized.
For the vast majority of internet users, social media is a daily ritual. We check our phones to scroll through facebook, instagram, twitter and so on, but we fail to capitalise on the benefits of an online presence as we build up the followings of others.
Incentive advertising is one of the best kept secrets in the marketing industry. It's used by top game apps, survey companies and hundreds of large brands to generate paying leads at a much lower cost than more traditional forms of advertising.